Adult entertainment growing with women, Pornhub says
Pornhub announces new ‘Popular with Women’ category featuring Videos women most often watch and favorite. As the number of women enjoying Adult Content increases, leading Adult Entertainment Platform unveils specific category that automatically curates content growing specific interests Demographics
Pornhub, the premiere online destination for adult entertainment, today announced the official launch of its new “Popular with Women” category, featuring videos the platform’s female audience most often watches and favorites.
As the number of women enjoying adult content increases – according to Pornhub’s 2017 Year in Review, “Porn for Women” was a top trending search throughout the year, increasing by over 1,400 percent – the leading platform is unveiling the new category which automatically aggregates content catered to the growing demographics’ specific interests, taking into account views and preferences.
“At Pornhub, we cater to all audiences, genders and creeds, offering a wide array of content. Based upon the findings in our 2017 Year in Review Insights report, there was a significant uptick in the consumption of content among women,” said Alexandra Klein, Pornhub brand manager.
“We want to continue to cater to this burgeoning demographic and are happy to announce our new ‘Popular with Women’ category, which not only takes into account actual data and viewing habits but also preferences. What you’ll see in the category are videos that the awesome women visiting our site actually enjoy viewing the most. I’m confident they’ll enjoy them enough to keep coming back for more.”
‘Popular with Women’ was launched to replace its predecessor category, ‘Female Friendly’ in order to adhere to customer feedback regarding the need for content that better reflected women’s diverse preferences. The category used to house content that was marketed towards women, rather than content women have actually enjoyed.
Following the category’s launch, Pornhub will continue to make optimizations regarding the types of videos and categories users think will improve the platform. All viewers are encouraged to reach out about how Pornhub can make the site more inclusive at inclusion@pornhub.com.
“2017 seems to have been the year where women have felt more comfortable expressing their tastes and desires without shame,”notes Dr. Laurie Betito, sex therapist and director of the Pornhub Sexual Wellness Center.
“They are also expressing what they want to see in porn, often seeking out porn made by female producers. More and more women are viewing porn and one explanation may be because the veil of shame has lifted from female masturbation. Women are talking more freely about it, and are owning their pleasure. ”
For more information on Pornhub’s ‘Popular for Women’ category, please visit https://www.pornhub.com/popularwithwomen (NSFW).
About Pornhub:
Founded in 2007, Pornhub is the leading free, ad-supported adult video streaming website, offering viewers the opportunity to upload and share their own videos. With over 5 million videos and over 85 million visitors a day, Pornhub truly is the best adult site in the world. Pornhub has built the largest dedicated membership base in the adult community, with over 10 million engaged and loyal members, offering viewers a fun and sophisticated social experience directly in site, complete with messaging, photos, achievement badges and much more.
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