Wetzel’s Pretzels Welcomes Fall with New Apple Cinnamon Bitz

Limited-time seasonal treat available beginning Sept. 1

Wetzel’s Pretzels is embracing the season’s sweetest flavors with the debut of its new limited time offer menu item, Apple Cinnamon Bitz, an autumn-inspired twist on the brand’s beloved bite-sized pretzels. Wetzel’s is once again giving snack lovers a reason to savor the flavors of fall.

Available Sept. 1 at participating locations nationwide, Apple Cinnamon Bitz transforms Wetzel’s classic Cin-A-Bitz into a fall indulgence.

These shareable pretzel bitz are topped with warm apple pie filling, fluffy whipped topping, and a sprinkle of cinnamon sugar — creating layers of buttery, sweet, and spiced flavor in every bite.

Perfect for strolling on crisp afternoons, game-day gatherings or fueling up during holiday shopping, this limited-time offer is made for savoring the season.

“Sweet, spice, and everything nice – that’s exactly what our Apple Cinnamon Bitz delivers,” said Sarah Curtis, VP of Marketing at Wetzel’s Pretzels.

“We took the irresistible flavor of our Cin-A-Bitz and dressed them up for the season with the cozy tastes of autumn. Whether you’re grabbing a snack on the go or sharing with friends, it’s a delicious fall treat.”

To celebrate this delicious seasonal launch, Wetzel’s Rewards members can score $1 off their first purchase of the Apple Cinnamon Bitz by using code FALL in the Wetzel’s mobile app from Sept. 2 to 9.

Wetzel’s Apple Cinnamon Bitz are available through Nov. 30 at participating locations nationwide. For more information on Wetzel’s Pretzels, visit wetzels.com and download the Wetzel’s Pretzels app.

About Wetzel’s Pretzels

Providing a fun, fresh take on soft pretzels, Wetzel’s Pretzels was founded in 1994 by Bill Phelps and Rick Wetzel in Pasadena, California. Drawing fans to its mouth-watering, portable snacks that are hand-rolled, baked fresh and served hot from the oven, word quickly spread about the delicious West Coast brand.

Today, Wetzel’s Pretzels has grown to more than 400 locations continuing to cultivate fanatics around the world with its SoCal vibes and “gram-worthy” snacks. As the nation’s leading pretzel chain, the franchise has received numerous accolades, most recently being named on Yelp‘s 2024 Fastest Growing Brands, alongside Franchise Business Review‘s 2024 Top Franchises, 2024 Top Franchises for Women and Top Culture100 lists.

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Ray Hanania is an award-winning opinion columnist, author & former Chicago City Hall reporter (1977-1992). A veteran who served during the Vietnam War and the recipient of four SPJ Peter Lisagor Awards for column writing, Hanania writes weekly opinion columns on mainstream American & Chicagoland topics for the Southwest News-Herald, Des Plaines Valley News, the Regional News, The Reporter Newspapers, and Suburban Chicagoland.

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