Apple bullies sue company for using a fruit as its logo
Apple is suing a small food business of 5 employees named Prepear. Why? Because Prepear’s logo is fruit-shaped, but it’s clearly a pear. That’s outrageous to Prepear. They say they’re being bullied by Apple.
“It is a very terrifying experience to be legally attacked by one of the largest companies in the world,” they write. They’ve started this petition signed by thousands to fight back. Add your name now to stand with a small business over Apple’s overreach.
Save the Pear from Apple! End Apple’s Aggressive Opposition of Businesses with Fruit Logos
127,306 have signed Russell Monson’s petition. Let’s get to 150,000!
Apple has been opposing small businesses with fruit related logos by starting expensive legal action even when those logos don’t look anything like Apple’s logo, or aren’t in the same line of business as Apple at all.
Apple has opposed the trademark application for our small business, Prepear, demanding that we change our obviously pear shaped logo, used to represent our brand in the recipe management and meal planning business. Before attacking us, Apple has opposed dozens of other trademark applications filed by small businesses with fruit related logos. Many of those logos were changed or abandoned. Most small businesses cannot afford the tens of thousands of dollars it would cost to fight Apple.
We are a very small business with only 5 team members, and legal costs from our fight for the right of all small business owners to be able to develop their own logo without fear of frivolous litigation has already cost us many thousands of dollars and the very saddening layoff of one of our team members.
It is a very terrifying experience to be legally attacked by one of the largest companies in the world, even when we have clearly done nothing wrong, and we understand why most companies just give in and change their logos. We feel a moral obligation to take a stand against Apple’s aggressive legal action against small businesses and fight for the right to keep our logo. We are defending ourselves against Apple not only to keep our logo, but to send a message to big tech companies that bullying small businesses has consequences.
Please sign our petition requesting Apple to drop its opposition of the Prepear Logo, and help stop big tech companies from abusing their position of power by going after small businesses like ours who are already struggling due to the affects of Covid-19. Your support will help to expose how Apple is bullying small businesses, and will help hold big tech companies accountable to the public for their bad behavior. Thank you!
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Hanania was named "Best Ethnic American Columnist" by the New America Media in November 2007, and is the 2009 recipient of the SPJ National Sigma Delta Chi Award for column writing.
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