The secret war between Apple, Google and Microsoft
The three largest computer hardware and software makers are engaged in a secret war to force users to abandon their favorite software choices to use their own software on their systems. They are implementing a “user disruption experience” to make a users use of a rival’s software so difficult that it forces the user to select their software out of frustration. The news media is not writing about it because they fear the impact of angering these three corporations who spend billions every month of advertising
By Ray Hanania
Apple, Google and microsoft are engaged in a secret guerilla war to undermine each other and force users to abandon products from their rivals.
Each of th ecompanies have adjusted their software algorithms to disrupt the user experience when a user uses a software from one company on a hardware product from another.
The focus is on disrupting the lives of the users, rather than on fighting against the rival companies which is costly and involves embarassing public disclosures. So, the robber barons at Apple, Google and at Microsoft have decided to make the lives of users so miserable that they will abandon software from rivals that are used on their hardware systems.
For example, if you have a Macbook Pro, Apple has created roadblocks that disrupt your use of software made by Google or Microsoft. The most obvious example is the use of Microsoft Office products on Apple systems. The software constantly crashes. You continue to receive pop-up notices on your Apple laptop telling you the software product you are using (from Microsoft or Google) needs to be corrected.
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When you use a Windows-based system, Apple products are crashed and rebooted so often that your frustration level explodes in anger. Of course, they want you to blame the software that you are using from the rival, and they want to force you to purchase their software as a replacement.
I’ve spoken to insiders at all of the companies at different levels and they all hint at it but won’t discuss it publicly, fearing they will be punished.
Apple’s tech team is so obsessed with disrupting the experience of users of none Apple software on their hardware that they have a secret team that quietly creates innovative ways to make your experience so frustrating, they hope the frustration will force the use to dump the rival’s software and use their software.
Google and Microsoft are doing the exact same thing and it’s hard to know who started it. But as we know both Bill Gates and the Late Steve Jobs were psychos when it came to their systems and the need by them to force users to do things the way they wanted users to do things it has been going on for years.
With Google, tracing the disruption war strategy to a specific date and time is impossible because the owners of Google (the largest product owned by parent company Alphabet Inc.,) are two pretty much unknown billionaires named Larry Page serving as CEO and Sergey Brin as president. Google went through a corporate restructing that created Alphabet.
There are other examples of this “user disruption experience,” a phrase that I believe Steve Jobs probably was creating in his devious mind before he died. Jobs was driven by a Star Trek-based theory called “Reality Distortion field” in which he could justify stealing someone else’s ideas or make the impossible happen.
One example of this “user disruption experience” being playe dby Apple, Google and Microsoft is the sinister, behind-the-laptop-screen program that automatically forces users to use their software rather than the user’s prefered software choice, to run a program. Let’s say you love Excel, a Microsoft product. Apple forces you to use their program called “Numbers,” a far more deficient program that doesn’t come close to the power of Excel, wich like Word, is an industry standard software program used by everyone.
SInce I use both a Microsoft-based laptop and an Apple Macbook Pro laptop, I experience the hassles onboth sides. Google inserts itself in the use of web browsers by forcing you to use their system Google Chrome. If you use Safari (the Apple browser) or Internet Explorer (the Windows browser), you are stymied by obstructions that block your progress. Literally you are forced to open a site using Chrome on an Apple or Windows based laptop.
You’re told that there is a “caching problem” but in fact it’s not catching at all. It is a disruption caused by Google, Apple or Microsoft.
This “user disruption experience” war is spreading fast to every tier of the user experience. It’s disrupting WordPress, one of the most popular foundations for online web design, and for services from systems like GoDaddy and Hostgator, two of the largest providers of online hosting and domain services. Oftentimes, it is something as simple as disrupting the Captcha experience, the “security” test which forces you to select boxes of images that represent a specific item (Pick all of the squares with Buses, or stairs, or street lights, for example) before you can complete a process like ordering something online. The Captcha boxes “white out” (or go blank) and you can’t continue the purchase. You do it frustratingly several times before you finally go to a different browser.
Adobe is one of the worst offenders, although it’s hard to see who it is most tied too, Apple, Google or Microsoft. Adobe products are nbotoriously disruptive, maybe mainly because of greed of the owners. Everything is driven by profits and money at Adobe, not making the user experience good.
This is not paranoia. It is a secret war that is taking place right behind our backs. It’s not about makign the user experience better, in fact it is doing the just the opposite, making the user experience more miserable than it already is. The fact is most software and computer systems are created by individuals who have no idea what a “normal life” is. They don’t do things normal people do. They conceive of systems that make sense when writing the programs, but that make no sense to users. They have no idea how average, normal people actually use their software or can identify the obstuctions that normal people face when trying to use Words, Numbers, or other software.
The mainstream news media is aware but is cautious as these three companies are among the wealthiest and most powerful in the world who spend billions each month on advertising. The media does not want to lose that income flow fromt he businesses. They known that users like you and me are negligible and not organized into corporate robber baron entities so our incluence of the media is minimal.
If I boycott a media, the loss is measured in subscriptions. If Apple, Google or Microsoft want to punish a critical news media, the cost loses are in the millions.
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Hanania also writes about Middle East issues for the Arab News, and The Arab Daily News criticizing government policies in the Israeli-Palestinian conflict.
A critic of mainstream news media bias, Hanania advocates for peace & justice for Israel & Palestine, & the empowerment of Arabs in America.
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Hanania's columns are archived on his personal website at RayHanania.com. Hanania was named "Best Ethnic American Columnist" by the New America Media in November 2007, and is the 2009 recipient of the SPJ National Sigma Delta Chi Award for column writing.
Email Ray Hanania at firstname.lastname@example.org.
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